We created a promotion contest website, which users register with mobile numbers. When they are at locations in the timeframe we announced, they got an SMS saying “Run to the Akbank ATM in 10 minutes, at this location and win instantly 1000tl if you’re the first to arrive! “Users eagerly waited for SMS, run to those locations, get the rewards if they are first, second or third.

We have cameras everywhere, record everyone running and then spread those videos all over the web. This way we created location based buzz, viral videos, promotion campaign that stuck in everyone's mind.

Project created incredible buzz around social media, done in 3 cities at 10 locations, got more than 20.000 contestant in 2 weeks with almost no media budget. Blogs, newspapers and social media was excited about the project.