Cannes Lions
LINTAS SHANGHAI, Shanghai / VOLKSWAGEN / 2009
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We chose the sport categories that the Chinese team has traditionally dominanted, Gymnastics and Diving, to use as an analogy of the dominant status Audi has in the Chinese market.
Concept: Conquering difficulty never before conquered. Acclaim for the progressive.
Presentation: Interpreting the progressive spirit with unique techniques with us seeing divers perform various difficult moves and the spot ending with an image of an Audi.
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