Cannes Lions

VW - Blood alcohol content

DDB ARGENTINA, Buenos Aires / VOLKSWAGEN / 2019

Awards:

3 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Background

Drinking a little bit of alcohol is enough for people to do stupid things, sometimes, even puting their own life at risk. Built on this approach, we used the typical code used at breathalyzer tests to make it clear that with a little bit of alcohol in the blood, it's enough to exposed yourself to a danger situation. Danger that is much bigger if you're driving.

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2019, VOLKSWAGEN

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