Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2019
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Cliché photos where tourists mess with the proportions of local landmarks are a dime a dozen on the internet.
But those tourists aren’t always able to move into just the right position, and the results are hilarious.
We took advantage of the popularity of these photos online to sell Volkswagen’s Park Assist, which helps guide drivers into parking spaces without misjudging their position.
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