Cannes Lions

Tourists

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2019

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Cliché photos where tourists mess with the proportions of local landmarks are a dime a dozen on the internet.

But those tourists aren’t always able to move into just the right position, and the results are hilarious.

We took advantage of the popularity of these photos online to sell Volkswagen’s Park Assist, which helps guide drivers into parking spaces without misjudging their position.

Similar Campaigns

12 items

1 Eurobest Award
Lives way more interesting than yours.

DDB GROUP GERMANY, Berlin

Lives way more interesting than yours.

2017, VOLKSWAGEN

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