Every Bentley comes with billions of possible combinations. But with so much choice, it can be difficult to know where to start. So with this insight, we created a new starting point for the car configuration experience, a place where your emotions would inspire your new Bentley model.

Utilising innovative emotion recognition technology delivered through a mobile application, the Inspirator suggests a personalised model based on your reactions to an interactive film. Taking advantage of your front-facing camera, the app uses 12 billion data points tracked by 77 facial micro-movements to create a film with a bespoke narrative that unfolds as you watch it. Once finished, you’re presented with a Bentley configuration that’s not only built from your emotional inspiration, but also forms the starting point for your customisation journey.

The Inspirator app was downloaded 10,000 times in the first 90 days and has been recognised as “the future of the car configurator” by top tech, luxury, automotive and mainstream press. The app has also helped the car fulfil its first year of orders significantly ahead of schedule.