Cannes Lions
DOUBLEYOU, Barcelona / AUDI / 2010
Overview
Entries
Credits
Outcome
The email was sent to 426.663 users.It was opened by 43.155 of them with an opening ratio of 10%.The objective was to communicate the efficiency of the new Audi A4 TDIe in a creative way. Not to redirect users to the website.Anyway, the global click through ratio was 8%, and 16% in some sectors of the target.
Similar Campaigns
12 items