Eurobest

Audi Johnny Cab Casefilm

AIMAQ VON LOBENSTEIN/SAINT ELMO'S, Berlin / AUDI / 2017

Case Film
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Credits

Overview

Background

The task was to build a communication idea for Audi as the proud sponsor of the 67th Berlinale, Berlin’s major film festival. This year the dutch director Paul Verhoeven, who also directed the movie „Total Recall“, was selected to head the jury. Audi on the other hand accompanied the prestigious festival with several activations leading to one exceptional highlight. The demonstration of their driving force behind highly autonomous driving.

Description

Our core idea: Bringing together the movie genre and Audi’s lead in technology by resurrecting the robot chauffeur Johnny Cab from the movie „Total Recall“. Johnny Cab chauffeured actors in the Audi piloted driving limousine to the Berlinale to show the festival audience the future of passenger transportation in a most entertaining way. The Audi community watched an online film with a slightly irritated Clemens Schick, a famous German actor, interacting with our ambassador of autonomous driving.

At the last night of the festival, Audi bows to the jury president in a final move. Johnny cab and his inventor Paul Verhoeven reunited after 27 years to complete a last ride off from the 67th Berlinale Film Festival.

Execution

Johnny Cab chauffeured special guests from the hotel to the red carpet of the Berlinale Film Festival from 9th until the 19th of February 2017 including the Festival President Paul Verhoeven.

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