As part of the long-term launch campaign for the Audi Q7, the Q7 Globe microsite serves as a central worldwide pool (in 6 international languages) for all further communications activities with regard to branding and address generation.

Target audience: surfers from the “power and superiority” as well as the “high tech high class” segments who are specifically interested in the Audi Q7, plus an extended audience with a focus on branding: surfers without any specific interest in the product.In the phase leading up to the world premiere of the Audi Q7 in September 2005, the key task of the microsite is to involve users in the world of the Audi Q7, maintain their interest and captivate their attention.