Superstar Pharrell Williams nominates 5 creators who he feels set their own standard and show creative courage. This will incite a social media snowball effect by asking these influencers to then nominate those that they feel are creating their own path and act as they are their own benchmark, eventually getting to the consumer level, where the public will nominate their own #originalsuperstars.

This second part of the campaign is all about giving those with creative courage the platform to express themselves without being swayed by opinions. Often the famous just get more famous, but as Pharrell has said, he ‘just wants to pay [creativity] forward’. In August 2015, Pharrell hands off the campaign by acknowledging 5 more creators who he believes create without the need for external validation. These 5 influencers are from around the globe, and are young, talented, upcoming superstars excelling in their disciplines, from music to visual arts. Their uniting characteristic is that they create for themselves. They are:

? Pusha T, musician from the US

? Grigoriy Dobrygin, actor/director from Russia

? Yoon, designer from Japan

? VJ Mian, VJ/designer from China

? Smithe, illustrator from Mexico

Over a million views on Youtube. Countless shares on social media, and more importantly helping build the three year narrative for the Adidas Originals Strikethrough campaign. The effects of the provocative statements made by the brand are beginning to change youth culture. The campaign also lead to 15 000 000 pairs of superstars being sold in a single year.