Cannes Lions
ADK, Tokyo / NIKE / 2007
Overview
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Credits
Outcome
The commercial had over 500,000 views in the 2 months after it was released on YouTube and was ranked in 11 categories at its peak. It was featured by TV programs, obtained a search ranking of 7, and the rate of public awareness increased to 35%. The number of hits that NIKEiD received at its peak increased by 200% and sales also substantially increased at the same time.
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