Cannes Lions

Want It All

RADICAL MEDIA, New York / NIKE / 2018

Awards:

1 Shortlisted Cannes Lions
Film
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This is Nike Basketball's NBA season-opening spot that joyfully married storytelling and a love for the sport. This spot follows the journey of a young basketball player named, Donte, who envisions himself as a star. It details the early days of his basketball career in recreational leagues and training camps, and follows him through all of the preparation that leads him to college basketball, and eventually to going pro. Donte goes from idolizing professionals, like LeBron James, to playing alongside them. By portraying the failures and successes that led Donte to achieving his dreams, this film shows the power of hard work.

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