Samsung wanted to expand its Corporate Social Responsibility initiatives through a project addressing visually impaired people. The objective was to promote a better quality of life and accessibility through technology. The initiative should reinforce the brand proposal: Do What You Can't.

To play an instrument a visually impaired need to know braille and in the world, only 7% of the visually impaired people know it. Once music is a powerful social integration tool, the challenge was to make easier for the visually impaired people to learn music.

How Samsung technology could break this barrier and change visually impaired people lives?

Before learning to play guitar, a visually impaired needs to know braille. And for those who know braille, there is still a challenge: to read the score and play the guitar at the same time. Audio Chords is the first voice assistive technology app developed for the visually impaired people learn to play guitar without the need for braille. A voice guide dictates the chord at the exact moment it needs to be played. For beginners were developed an audio dictionary which teaches to play the chords. Audio Chords can be accessed in a 100% blind friendly platform, from anywhere.

The PR strategy consisted in turning something developed exclusively for a specifical community into something great and relevant for the whole society. Through its Corporate Social Responsibility initiative and via PR, Samsung wanted to address society, showing that its technology can make things that until now was seen as impossible.

JAN - APR | Phase one: Platform development

_App/Platform development (100% blind friendly)

_Chord dictionary development

MAY - JUL | Phase two: soft launch and improvements of methodology

_Soft launch

_14 audio chords songs

AGO | Phase three: official launch

_Official Launch

_More 36 audio chord songs, totalizing 50 audio chord songs

_New audio classes

_Concert with visually impaired that learned to play guitar with Audio Chord in a Samsung Connect event (The Samsung music platform that present new bands to the public)

_Concert with visually impaired that learned to play guitar with Audio Chord to the press

+ 21MM Engagements

+ 99 MM Impressions

+ 5K downloads with 4.9 rating on Playstore: that means thousands of visually impaired people learning to play guitar easily without the need for braille, being able to keep both hands on the guitar for the first time.