Cannes Lions
MUDRA COMMUNICATIONS, Mumbai / VOLKSWAGEN / 2011
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Volkswagen Vento was the hottest topic in media across the world (The New York Times lauded the idea, apart from others in the Indian media).Volkswagen Vento was the 3rd most searched topic on Google on 21st September 2010- the day of the launch. (Source: Symosis MAP)Volkswagen sold 7002 Ventos between September and December 2010, easily meeting the capacity of the Volkswagen factory in Pune and 250% more than expected.The Vento was one of the most successful launches ever in the Indian auto industry; proven beyond doubt when it outsold the Honda City in March 2011 (Volkswagen sales tracking).
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