PHILIPP UND KEUNTJE, Hamburg / SENNHEISER / 2015
For the visually very ambitious target group we tell a bizarre story in cinematic pictures:
A videographer visits an outlying village far from civilization. His job: recording the prophecy of an Oracle that only awakes every 10 years. Due to the wireless AVX the videographer stays very relaxed – in contrast to other participants.
We uploaded the film to the Sennheiser YouTube channel, embedded it on the product landing page on sennheiser.com/avx and spreaded it in forums, blogs and other online media that are relevant to the target group. To underline the cinematic style of this online film we released a trailer before launching the whole clip. Moreover we created 3 films describing the product features – they take place in the same setting as the main film and describe the technical details of the AVX. In addition to that all films are linked to a product landing page.
Campaign start and upload of the film was end of April. For that reason we have no valid results of effectiveness yet.
LODUCCA PUBLICIDADE, Sao paulo
2004, UOL - UNIVERSO ONLINE