For the visually very ambitious target group we tell a bizarre story in cinematic pictures:

A videographer visits an outlying village far from civilization. His job: recording the prophecy of an Oracle that only awakes every 10 years. Due to the wireless AVX the videographer stays very relaxed – in contrast to other participants.

We uploaded the film to the Sennheiser YouTube channel, embedded it on the product landing page on sennheiser.com/avx and spreaded it in forums, blogs and other online media that are relevant to the target group. To underline the cinematic style of this online film we released a trailer before launching the whole clip. Moreover we created 3 films describing the product features – they take place in the same setting as the main film and describe the technical details of the AVX. In addition to that all films are linked to a product landing page.

Campaign start and upload of the film was end of April. For that reason we have no valid results of effectiveness yet.