The headline in the banner displayed the essence of the product benefit and rounded off the whole issue: "So every scratch succeeds." We aimed this at a comparatively young, open and inquisitive target group who like to concern themselves with new matters and interesting things on the Internet. With our technique, we were able to pick up a "cool" principle which has been central from the outset throughout the hip-hop scene and the target group: Scratching. We combined this fun principle with a relevant product benefit: The so-called 'punch', the high-performance volume of the headset. The punch ensures the essential acoustic insulation from external noises to allow the DJ to prepare his optimum mix.

The banner achieved a click rate of 17.34%Views: 40,694Clicks: 7,058