The challenge was to align the global campaign in a point of sale space which transmitted the concept proposed and caused an experience with the brand. The agency created a flagship store where the product freely floated in space, only supported by magnetic repulsion force produced by magnets. A project with great impact and zero gravity. The point of sale solution happened in supermarkets and large retail networks in Sao Paulo.

The agency created a flagship store where the product freely floated in space, only supported by magnetic repulsion force produced by magnets.

Axe Apollo had a 35% sales increase in supermarkets where the flagships were installed.