The government limits the branded entertainment in TV shows with 1 minute breaks where you

have to state with a subtitle that there is product placement in the show. There are many

regulations which limits the usage of products inside the story. Many TV stations make use of

advertorials, or product placements consisting of 60 seconds. It is highly basic and

underdeveloped. The product placements are mostly done on a subconscious level.

Roamers saw their favorite bands perform inside Silent Window. But they were not able to hear them. They connected their mobile to the Silent Window and experienced the power of quiet in the middle of chaos. But at a cost... Once a user connected to the window, user’s device was silenced from the social media. Well it’s not cool making posts every second.Thanks to the mobile technology, we were able to bring silence to Istiklal and to social media. Well, at least during the Silent Window concerts.

Turkey's most tweeted outdoor project…

TT for 186 minutes in total…

Our outdoor reached millions of curious passers-by.

10.202 minutes of live music was listened to in front of the Silent Window.

Axe Black has become the most sold Axe deodorant during the campaign period.

17 silent concerts with app. 1000 spectators each, Axe Black proved silent and cool is more attractive than loud.