Cannes Lions

AXE DEODORANT

VEGAOLMOSPONCE, Buenos Aires / UNILEVER / 2008

Awards:

1 Shortlisted Cannes Lions

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The commercial shows beautiful girls flying to the sky and screaming weird things about men. Suddenly we realise that what flew were actually the female prejudices about men, thanks to the new Axe with improved formula with more "yes".

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