Cannes Lions

AXE YOUNG & MATURE FACEBOOK APP

CUARTO CREATIVO, Mexico City / UNILEVER / 2013

Case Film

Overview

Entries

Credits

Overview

Description

Interactive Facebook App that formed part of the Axe Young & Mature 360° Campaign. The app was developed with a pleasing ergonomic and aesthetic concept in mind, offering it's users a set of interactive tools to fully achieve the Young vs. Mature experience that the whole campaign was about. The video section allowed the user to drag virtual stereoscopic glasses to unveil the true images behind the short films developed exclusively for the app. The radio section allowed the user to unveil the sexy hidden messages found in the audio. Note: social sharing functionality is disabled in this contest version.

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