Cannes Lions

Back the Bars

PUBLICIS•POKE, London / HEINEKEN / 2020

Film
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Overview

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Credits

OVERVIEW

Execution

The film steps foot in a series of much loved but sadly locked down pubs and bars in towns and cities across the globe. The pool tables, sound systems, tables and chairs all lacking the one thing that makes pubs so special; the people. As the beer taps stand un-pulled, the iconic track by Simple Minds, Don’t You Forget About Me plays – and the lyrics coming to life in the scenes we explore. Viewers are left remembering the good times and are encouraged to join our campaign to support bars everywhere by buying a pint today to enjoy in the future when the doors open once more.

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