Open collaboration is the key to all the work we do for Heineken. We share a creative passion to design powerful icons. Every Heineken collaboration is a delicate yet exciting game – a game in which cherishing and challenging are the only two rules that apply. Adding flashes of excitement in everything we create to keep Heineken part of the conversation. In this case we added an exciting young designer to the game: Fernando Degrossi. While many agencies would feel threatened by another designer in the process, we felt only excitement to be working with a fresh new and our roll in translating this idea into an inspirational bottle design. The power of accelerating creativity.

Fernando Degrossi from Sao Paulo took 5 decades of former Heineken logos and mixed them together beautifully, turning the red star into a beacon of progress. An ode to the history of Heineken, a stage for stories and a new vision of the future. In other words a great concept which the agency turned into a powerful bottle design. We used our packaging experience and quality credentials to make the concept really come to life.