We decided to create a natural restaurant that uses sun as its only energy source. A restaurant that would tour around Finland and spread the brand values. The top-quality restaurant was constructed around large mirror-like solar cookers, which produce a surprising and completely new dining experience. People followed the solar cooking, enjoyed food and the beer in unique surroundings. Lapin Kulta Solar Kitchen Restaurant celebrated the sun, great food, beer, art, and life. A television campaign was launched during the event and the tour was actively communicated in social media and with high-quality short movies in the web: www.lapinkultasolarkitchenrestaurant.fi

Over 2,000 people had lunch and the restaurant created lot of PR for Lapin Kulta around the world. The event was published widely in magazines with over 70 articles in Finland and over 40 abroad. The project was widely shown in the web, television reports and design publications worldwide. After the event the surveys show that Lapin Kulta’s brand equity is getting stronger. It is the only big beer brand rising in Finland.