The site became a storytelling vehicle using parallax web design to give users a vivid, cinematic and highly interactive way of experiencing the brand. Tied in closely to our new “More Behind the Star” advertising campaign, the site delivered a unique experience for desktop and mobile users to see the tradition of excellence behind this 140 year-old brand.

The entire site experience was built over a six week period, from wireframes through final execution, and was launched nationally in early February.

Created in 6 weeks from brief to launch, the site has received steadily increasing traffic. But more importantly, users have been interacting with the brand by watching video content, taking a virtual brewery tour and experiencing the story behind the beer. Our website is changing perceptions and introducing a whole new audience to this iconic brand.