To sell beer going against the market, where the motto is beatiful women and ends up causing a confusion of brands, we headed in the opporsite direction. Within the concept "Bavaria. The beer that is good with glasses.", we created a campaign with a language that reminds us of cartoons, selling the product in a good-humoured and differentiated manner. Within this scenery of humour, the characters are always glasses in amusing situations, where we allude to the fact that Bavaria is their favorite beer and, simultaneously, in some cases, we also sell some differential of the product.