Cannes Lions

#bagofunlimited

PUBLICIS SEATTLE, Seattle / T MOBILE / 2017

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

We wanted to celebrate how different these two celebrities are by creating a situation where they’re both talking about the same thing – from their own point of view. As Martha describes how great T-Mobile is, she references things from her world of home decorating and cooking. Snoop agrees that T-Mobile is great, but interprets each of Martha’s suggestions from his own perspective.

Execution

This spot was created to run in the Super Bowl to take advantage of the 114 million viewers that would be tuning in.

Outcome

The spot helped garner over 424.5 million brand impressions and generated nearly 36,000 social mentions and 556,000 social engagements. It also landed on several best-of lists for Super Bowl 2017 and spawned multiple articles about its marijuana-themed humor.

Similar Campaigns

12 items

Now Matters More

DDB, Warsaw

Now Matters More

2022, T MOBILE

(opens in a new tab)