Communicate Ball Park’s new brand position: unapologetically BIG. Introduce Frank as Ball Park’s spokesman and let visitors get to know more about him. Serve as engaging and informative hub where our target "Real men who eat meat" can celebrate their love of the dog and find out the latest news on Ball Park events, products, Frank'isms, sweepstakes, contests, sponsorships, etc. The site was meant to feel as if you were in Frank's yard, there is even a built in feature where if you log onto the site after 6pm the backyard is dark and there are bugs being zapped on Franks porch.