Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.” Apple has always tried to make products that feel inherently magical in their simplicity. In this spirit, “Balloons” celebrates the magic of receiving animated messages on the new iPhone 7. What begins as an epic journey of a lone balloon, across the world, ends with a colorful spectacle, as a simple happy birthday text comes to life in a powerful and unexpected way. It’s a beautiful reminder that technology isn’t something that isolates us, but brings us closer together, making our everyday moments that much more magical.