Cannes Lions
WUNDERMAN NY, New York / NOKIA / 2011
Overview
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Credits
Outcome
With more than 214 million impressions served, people responded enthusiastically to the question, reporting their locations to friends, family and colleagues with more than 1 million clicks, downloads, and posts.The answers lead people to make real connections in a vibrant eco-system that created branded user generated updates to their followers. It also led to a 6% increase in awareness of the Nokia brand.The Nokia Nuron quickly became the #1 selling device at T-Mobile
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