Cannes Lions
LA FAMILIA, Santiago / T COMPANY / 2009
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'Basic Kids' is a soda (soft drink) only for kids. Is 100% natural, as it has no sugar or artificial coloruring and does not damage health. In Chile is the only drink for children licensed by the Ministry of Health to be sold in schools.
In Chile they are called Fantasy Drinks (Sodas) to all carbonated beverages and flavored with gas, so the concept '0% Fantasy' show the Healthiness of our product away from the communication of other brands that sell everything as a 'unreal World full of fantasy'.The English version has had to be changed to make the song rhyme.
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