Cannes Lions

BATS

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2015

Film

Overview

Entries

Credits

Overview

Description

The film “Bats” was created for Skol Beats, the Brazilian beer that presents itself as the main representative of the rhythm of the night. In the film, with scene direction by the duo 300 ml, the young nightlight lovers appear at rest, hanging by their feet. Their rest is interrupted by the sound of Skol Beats, when the "creatures of the night" go out partying.

Execution

We open inside of a car. From the driver’s point of view, we see a man hanging upside down from an overpass, asleep.

Cut to the shadow of another man hanging upside down being projected on a wall. A woman declaims a poem (VO): Sun, oh sunny sun/

Don’t bother the man/Whose hate for work is second to none.

Cut to shots of different people hanging upside down from their apartment’s ceilings, sleeping. Cut to a woman in a swimming pool at night. She looks at the platform next to the pool and sees a man hanging upside down. VO: Sun, oh sunny sun/Don’t frighten our friends/For they need never ending fun.

Cut to a man hanging upside down in a telephone booth. Cut to a group of people hanging upside down from the goal on a football field. Cut to a woman hanging upside down on a bus. They’re all asleep. VO: Oh sun, please understand/Let the woman rest/Or you will be damned

Cut to several people hanging upside down from the ceiling in a parking garage. Cut to a man hanging upside down inside his closet. VO: Oh sun, please don’t shine/ Stay right down where you are/ And everything will be fine

Cut to somebody opening a bottle of Skol Beats. Cut to several quick shots of all the people we’ve seen before opening up their eyes.

Film ends with a shot of both bottles of Skol Beats shown upside down.

Tagline: Skol Beats. For the creatures of the night.

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