To have a successful campaign we delivered a meaningful motivation: SHARING, the trigger for numerous affection and recognition showings.

To achieve our objectives we generated strategic alliances with national media. The most important one was with the TV station “Chilevisión” where we developed and exhibited motivating stories alongside their celebrities.

These several actions helped us to inspire our consumers, we joined TV shows in competitive dayparts, and we invited Chileans to tell their own stories in a digital experience called: “And you, who would you share a Coke with?”, which ended with the meeting of a father with his daughter.

The impact on sales was remarkable. While the category of soft drinks fell -4,4% during 2014 in Chile, Coca-Cola increased 7,8% with the campaign of promotional packages.

Also, brand indicators raised and improved, our target declared to consume +6% of our products daily, and Brand Love increased in +3%.

But the most important part was that we closed the campaign with an unforgettable experience that, undoubtedly, touched the heart of all Chileans.