Cannes Lions

BATTERY ENERGY DRINK

HEYDAY, Helsinki / SINEBRYCHOFF / 2006

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Battery Energy Drink is the number two selling energy drink in the world. Battery branding is based heavily on its battery-like product packaging and the slogan: Battery Keeps You Going. This advertising execution uses two banner spaces. One for interaction and the other for displaying information. The viewers of the ad may spin a virtual battery by clicking on it. The goal is to keep going until a total of one billion spins is reached. But you don't do it alone. This is a connected activity. Each user contributes to the total spins (through server side code).

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