Battery Energy Drink is the number two selling energy drink in the world. Battery branding is based heavily on its battery-like product packaging and the slogan: Battery Keeps You Going. This advertising execution uses two banner spaces. One for interaction and the other for displaying information. The viewers of the ad may spin a virtual battery by clicking on it. The goal is to keep going until a total of one billion spins is reached. But you don't do it alone. This is a connected activity. Each user contributes to the total spins (through server side code).