Told from the perspective of a stolen bag of cash, the film opens on a bank vault as it gets robbed by a team of criminals. As the criminals attempt to exit the building, they are stopped by a police force outside the building. Grabbing the bag of cash, a criminal jumps on a motorcycle and breaks through the police barricade. Following a chase through the streets of Los Angeles, the criminal uses a zip line to escape into the back of a truck.

The police catch up to the truck, and the criminal is forced to throw the bag of cash onto the top of another moving car, which continues to try to escape the police. As the car crosses a bridge, a SWAT helicopter flies overhead. A police officer jumps from the helicopter onto the moving car and takes out the criminals. As the car comes to a stop, the cop radios in that he’s caught the criminals. Before more police arrive on the scene, he takes a bundle of cash from the bag and stuffs it into his uniform.

To put viewers directly into the action, we needed a camera that was durable enough for high-speed stunts, light enough for actors to carry, and advanced enough that it would not distort the picture when objects got too close. Since nothing on the market could accomplish this, we created a custom camera by pointing a single camera at a convex mirror and filmed the single 360-degree reflection. This camera rode on the back of a motorcycle, was tossed out of a moving van, and traveled down a zip line — all without loss of image quality.

Custom solutions had to be developed for post-production as well. First, our VFX partner had to write unique code and develop new workflows in order to work in the new warped panoramic format. Our digital production partner had to find a way to make the experience work on desktops, tablets, and smartphones, and across multiple browsers and hardware devices in order to make the video accessible to all gamers on all devices. This meant coding the experience coded three times so that the right experience could be detected and supplied to the viewer’s hardware. The end result was a video that could be played and controlled directly through a native web browser on all devices, without any app or plug-in downloads — downloads that lead to massive amounts of user drop-off.