Cannes Lions
DDB PARIS, Paris / UBISOFT / 2017
Overview
Entries
Credits
Description
Instead of a trailer that simply showcases the game itself, we wanted to add more depth to the story by adding a more profound meaning to the story. That’s why we decided to explain the true meaning of the words “For Honor”.
“The Thin Red Path" is a powerful visual metaphor that describes in a grim way the reality of what honor truly is to a Warrior: it’s not so much a gilded path to glory as a merciless road, full of blood spilled battle after battle, right up to a death, as brutal as it is inevitable.
Execution
Worldwide distribution : - Youtube and Facebook (Ubisoft+For Honor pages)
Outcome
The film has been seen over 9 million times to date.
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