Cannes Lions

BBC Worlds Deadliest Driver

THE ODD NUMBER, Sandton / BBC / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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The World’s Deadliest Driver

World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.

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