Cannes Lions
THE ODD NUMBER, Sandton / BBC / 2018
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The World’s Deadliest Driver
World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.
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