Cannes Lions
BANDA AGENCY, Kyiv / UKRAINE / 2023
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Background
After the full-scale invasion by Russia the world expected Ukraine to be defeated in three days. Ukraine was standing alone against the aggression of the biggest country in the world.
We needed to encourage countries and governments all over the world to help Ukraine with military and economic assistance. At the same time legal restrictions did not allow such calls to be placed in outdoor advertising.
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