Cannes Lions
OGILVY TAIWAN, Taipei City / BENQ / 2020
Overview
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Thanks to an unprecedented form of film editing, a couple who have drifted apart discover true love again, by “being in the now.”
We performed a social experiment. We found a couple who had been married ten years and whose feelings for each other have grown lukewarm. Two different film crews, claiming to be filming different commercials, asked them to do auditions separately.
In the audition we asked them to tell the story about their most precious feelings for each other, and turned it into a script. We arranged for them to act out the plot opposite different actors. Then we edited the two scenes into one, so that the couple were acting with each other, and they realized that only by “throwing themselves into the story” could they truly be together.
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