Cannes Lions

BE ORIGINAL

TBWA\ISTANBUL / TBWA / 2019

Film
Film
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Overview

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Credits

OVERVIEW

Background

The ads that left their marks in history and became the cornerstones of their fields are reinterpreted.

Execution

The goal was to tell young advertisers the importance of coming up with original ideas.

The ads that give the impression of copied imitations surprised the audience with the ‘do not imitate, be original’ message that appears at the end and twisted the expectations of the viewers by surprise.

Similar Campaigns

12 items

The Break Through

UNCOMMON CREATIVE STUDIO, London

The Break Through

2023, ITV

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