Cannes Lions

Beast of a man

GREY WORLDWIDE INDIA, Mumbai / FORTIS HOSPITALS / 2016

MP3 Original Language
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Description

The ad brings alive a situation in the men's washroom in a club, where two gentlemen of vastly varying built land up side by side in adjacent urinals. One's a giant and the other is relatively much shorter in height and appearance.

Contrary to what one would expect, the tiny guy delivers a 'gushing' performance and leaves the giant feeling rather inadequate. The narrator reassures him and directs him to take a consultation at the Fortis Urology Clinic.

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