55% of young people believe that bullying is something normal, a ritual. And 92% of teens know that bullying is wrong and should not happen, but only 3 out of 10 know how to report or are willing to report.

Colombia is the #4 country with most cases of cyberbullying in the world. Pony Malta, one of the leading beverages among teens in Colombia, launched an iniciative that will speak to them, and moreover: with them.