12 Digital Bus Shelters were set up around London where Beck’s core target audience resides in order to communicate the ‘Music Inspired Art’ campaign, via designs from Ladyhawke and Hard-Fi. Passersby were encouraged to plug their MP3 player into the Digital Bus Shelter using the headphone socket. Once connected, the music playing filled the ad space with artwork generated from the beat of the music within a Beck’s bottle label. The resulting image was instantly geo-tagged and transferred to becks.co.uk/Flickr for view. Over 10,000 users interacted with the billboards over a two-week period, bringing Music Inspired Art to life!