Cannes Lions

Bed-in for peaceful digestion

LG2, Montreal / LES PRODUCTEURS DE LAIT DU QUEBEC / 2022

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Execution

A bed-in for peaceful digestion. Emulating John Lennon and Yoko Ono’s 1969 bed-in for peace, singer-songwriter Damien Robitaille sings about lactose intolerance and the solution that exists to end the intolerance: lactose-free milk.

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