To develop a Press Kit to be send to editorial staff, with the objective to cause an impact and immediate attraction to the product: MARTINI BRUT Sparkling Wine Launching.

First: An email was sent to the Editor saying to have Ice in the Office on a certain date.Secondly and on the date: The product was sent in a Box, that opens as a WINE COOLER, plus several Flutes in a box. NO MARTINI. NO PARTY.

The Journalists loved the "MARTINI PARTY" in the office, and this was reflected in the press.