When Jordan Brand created a limited clothing and shoe collection paying homage to Gatorade’s iconic Be Like Mike campaign, we created point-of-purchase installations that brought the flavor-inspired shoes and actual Gatorade flavors together as one.

To do it, we turned individual Gatorade bottles into pixels and built them into the shape of the limited-edition Jordans and placed them at flagship Foot Locker stores around the country.

Given that the shoes were designed based on the iconic flavors of Gatorade, it only made sense to use the actual bottles and colors as the building blocks for the installations themselves.

Custom acrylic forms in the shape of the Jordan shoes were created in pieces, to be shipped and rebuilt in locations across the US. The acrylic forms were then filled with over 400 Gatorade bottles per installation.

It was important that the installations were at ground level, easily approachable, seen, touched and felt. Approaching the design like a pointillist painting, our installations were created to provide consumers with unique, but equally impactful experiences when seen from either up close or far away.

To maximize impact, installations were placed in the highly visible front windows of flagship Foot Locker stores in New York, Chicago and Los Angeles to capitalize on both the sneakerhead hype and holiday foot traffic, which meant lines around the block when the sneakers finally went on sale.