Challenge: Our goal was to enable and empower the Gatorade field sales team, comprised of former elite university athletes, with an always connected, easy-to-use tool that would not only help them educate specialty sport retailers about how each G Series product fueled athletic performance in a one-to-one brand experience, but also streamline the commerce process.

Solution: To do this, we created a visually stimulating iPad sales application for the sales team to use that is grounded in an infographic-style presentation. With just a few taps, reps can visually explain what is in each product, why the ingredients are necessary and what it means for the body. The vertical tab interface allowed the buyer to view the content in the correct orientation while allowing the rep sitting across from the buyer to navigate the app despite the interface and content being oriented upside down from the their point of view.

Infographic information design of the nutritional and usage information allowed for easy understanding of what specific ingredients were included, how they impacted performance and when the products should be consumed to provide optimal performance.

Reps can also process credit card orders and send e-receipts from the field, replacing a legacy paper-based ordering system and allowing for greater speed to shelf. In-app eCRM allowed field reps to have buyer information in their hand at all times to facilitate further sales. Collectively the app experience armed retailers with the knowledge to maximize their sales by ordering the right product for their clientele.

Results: As a result of providing the right information to retailers in a dynamic and interactive app, the engagement time of "field rep and buyer" increased to over 13 minutes and "buyer to product" engagement increased to over nine products per visit which resulted in increased orders.

Not only did this tool give retailers further reason to believe in our products, but it empowered them to become Gatorade brand ambassadors for their own customers in turn, increasing their in-store sales.

Teen athletes look to other athletes for advice. Particularly college athletes looking to go pro. So we recruited 15 of the top NFL rookie prospects to implement proven fuelling habits into their training regimes to overcome one of the toughest challenges in sports today: the journey from NFL prospect to NFL pro.The ‘Everything to Prove’ video series went behind the scenes and followed these rookies for 7 months from Senior Bowl to their first NFL game. The Gatorade Sports Science Institute led the way by mapping out a fuelling plan for each athlete.

The first episode debuted online to immediate buzz. And as the rookies began to see real results in their performance, they became sports nutrition advocates themselves and tweeted and Facebooked directly with fans. They also spread the word on targeted TV programs such as MTV News.

Episode views totalled 9.1M.The series generated 8M Facebook and 31m Twitter impressions.Generated an additional 229.6M earned media impressions.93.5% of teens found the content to be appealing.80.5 % of teens found it to be relevant to their training and nutrition habits.‘Everything to Prove’ has returned for a second season to strong episode views and buzz.‘Everything To Prove’ was the highest-viewed video content during NFL.com’s off-season, training camp and preseason.It became the most watched and most talked about branded entertainment content in the history of the Gatorade brand.