The campaign originated from the need to create a relevant content for the launching of the Skol interactive platform and to celebrate the arrival of summer in a different way.We struck a partnership with Clima Tempo and offered a new way to follow the weather forecast in more than 5,000 cities in Brazil.That is how Skol Weather Girl came about, a dynamic and fun app that informs the weather forecast daily (up to 5 days) through fun videos. In more than 40 videos that appear according to the climate and temperature variation of your city, the Skol Weather Girl presents different reactions.It is possible to interact with the girl, giving her a massage, or fanning yo ur iPod to refresh her. The Skol Weather Girl can be consulted on the Skol portal, directly on a desktop by installing the app or on a cell phone through the iPhone app.

In a tropical country, the consumption of beer is very influenced by the changes in the weather; the hotter it gets the more welcome is an ice cold beer. In this scenery the weather forecast becomes an efficient tool for interaction with the target audience since it is capable of influencing their leisure planning. We strategically integrated the media actions dividing them in four moments:1) Mobile application available on the brand’s website and on Skol’s profile in social medias.

2) With the high level of exposure achieved and following the requests of the consumers, the Weather Girl was featured in a sensual pictorial on VIP (2nd biggest men’s magazine in the Brazil).

3) As the action began to win over the public; we took the Weather Girl to the POS materials (more than ___ thousand bars in Brazil) and started an OOH campaign.

4) In the beginning of the summer, we were ready to take the Weather Girl to the mass media, turning the content into a free-to-air TV film.

3 weeks in the top five downloaded iPhone applications.

More than 50,000 downloads of the app in the Apple Store.

More than 1,500,000 accesses to the website in the period.Highest historical level of brand preference by the target audience (in 2009).