Cannes Lions

Goes Along with

AMBEV, Sao Paulo / AMBEV / 2018

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Therefore, we created www.guaranacombina.com

(translation note: "combina" is the Portuguese word for "goes along" and "com" translates as "with")

 

This is how the website worked: for every word the user typed after the slash, the site returned a content. guaranagoesalong.with/surf, /food, /tvseries, /arcade, /celebration, /solitaire, /cities and more than 10,000 words linked to cool contents. In short: type anything and have fun with Guaraná Antarctica.

 

Execution

The website offers thousands of animations, games, memes, interactive and geolocated contents. Many of them created by us. Others generated automatically by programming, in partnership with icon library website The Noun Project. It was devised to allow a fast insertion of new words and contents, personalization, integration with third-party services for the exchange of information and sharing on the social networks, generating engagement with the brand.

 

Outcome

+ than 10,000 terms mapped with creative moderation and results

+ than 5 minutes average permanence on desktop and mobile

+ than 40,000 visits, with half the bounce ration of the other sites of the brand

+ partnership hub with other brands such as Yoki and Outback

+ dozens of mentions in vehicles of the segment

Similar Campaigns

12 items

Desiree

JONES KNOWLES RITCHIE, New york

Desiree

2017, DIAGEO

(opens in a new tab)