YouTube is the no.1 content site and video site in Korea. Because over 30% of (10’s & 20’s) are watching popular TV programmes, and enjoy sharing hot issues via YouTube, we decided to leverage YouTube as the platform to expose, create and experience branded contents.

We provided a Consumer Generated Content's program. People created amazingly high-quality branded contents expressing happiness for their friends, family and themselves with their own stories via the CGC program.

Amazing high-quality branded contents were created and shared by consumers.During the campaign period, - 20,432 Consumer generated contents - 812,453 Exposures of those contents via SNS- 1,187,983 Unique visitors- 3,212,816 Page views