Our film brings to life the heightened senses of the Cascade master brewer and his connection with the environment and brewery around him, as he makes his way to work on an old bicycle. So in tune is he with his senses and surroundings, he responds naturally to every situation without a second’s thought and as though it’s entirely normal to do so. Whether it’s a tractor crossing his path or a dangerous river crossing, our hero brewer navigates his journey to work without missing a beat.

The VB Drinking Chip is the Best Hot Chip made for the Best Cold Beer. An icy cold VB with its hop bitterness is perfectly complemented by the sweet spiciness of the VB chilli chips.So rather than create the usual give-away type promotion, we created an entirely new product to reinforce VB’s position as The Best Cold Beer.The chips weren’t for sale. Consumers received a packet for free when they bought a case of VB beer.

The VB Drinking Chip was the most successful promotion of its type that VB had ever run. Promotional cases of VB during the campaign period lifted sales in June 2010 by 1.3%, representing the biggest uplift in VB sales in over 3 years. After completely selling out, the VB Drinking Chip mark 2 is due winter 2011.