We've all heard about wine country...but what about beer country?

Beer Country was created to challenge traditional beer-category advertising, thinking beyond product, transporting Americans to a place most already belong to but often overlook.

You’ll find Beer Country catching last light on the front porch, or maybe you’ll find it posted up at your favorite neighborhood bar, or in the nosebleeds of a home game.

Beer Country is a community rooted in simple values, where greatness is found in the everyday and life’s simple moments aren’t overlooked. By empowering America’s backyard with the esteem and importance of this community, we created common ground amongst an American audience, celebrated all beers, and boldly claimed a place that was already ours.

The Beer Country spot both celebrated and acknowledged the greatest fans of the brand.

Super-fans of the Clydesdales who tweeted about missing the brand heros were served with an exclusive sneak peak from @BudweiserUSA the day before.

With our official launch on January 30th just before game day, the spot went live with key media partners, and was greeted praise from the Super Bowl admeter and the local American communities for which it was made.

During the Super Bowl, the social spot was supported by a 5 second Beer Country bumper that pushed viewers to their second screen. From there, fans could join their favorite horses at a Super Bowl party in the Saint Louis stables on the Clydecam, streaming horses who made their commercial debut in Beer Country. Finally, a Snapchat World Lens was activated, allowing viewers to bring the Clydesdales into their own content on game day.

125,332 unique social conversations

92,564 shares

30,138,739 views

167,000,000 social impressions within the first 48 hours

100% positive sentiment across all viewers

Strong press coverage across major publications - Fox, Ad Week, USA Today, Maxim, NBC

Finally, since the release of the spot the share of premium segment has grown for the first time in 7 years, increasing by .37 since this time last year.